One of the country's largest public sector unions is taking an innovative but underutilized approach to web video to steer support away from GOP presidential hopefuls. Inspired by a holiday campaign featuring cartoon hedgehogs, the American Federation of State, County, and Municipal Employees has added interactivity to YouTube video to create a political trivia game poking fun at Newt Gingrich, Ron Paul, Mitt Romney, and Rick Santorum. "We wanted to do something online that highlighted the GOP candidates' positions on public services, unions, and working middle class issues," said Tracey Conaty, AFSCME's digital and rapid response assistant director. "We just started doing a lot more video in-house last year."
Union Goes After Republicans with Interactive Video ClickZ
Tuesday, January 31, 2012
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